Two little words

Breast Cancer Research Centre - WA

The words “breast cancer” have a lot of power over us. As soon as people hear them, they can feel like it’s a losing battle before the fight has even begun. We created an emotive campaign that spoke directly to the disease and made those two little words feel a little less scary.

Credits

Agency - Rare
Creative Director - Liz Hammond
Creative Team - Simon Mullins, Rob Mead
Managing Director - Callum Mackenzie
Account Director - Adriana Robbins
Strategy - Jez Reilly

Sound Studio - Soundbyte
Sound Designer - Brad Habib
Studio Producer - Chantall Brouwer

Post Production - The Office of John Cheese
Visual Effects - James Hawkes
Visual Effects - Walter Cheung

Media - Media Forte
Director - Karen Blight

Client - Breast Cancer Research Centre WA
CEO - Carmelo Arto