Hi, I’m Simon.

Supernova Winner 2022. Siren Awards Winner. One Show Asia Shortlist. D&AD New Blood Pencil Winner. PADC Gold Skull Winner. Campaign Brief Best of Year Winner. AWARD Awards Finalist. Two-time Gruen ‘The Pitch’ Trophy Winner.

Thank you for taking the time to look at my portfolio. I’m a creative copywriter living and working in Western Australia, and have been doing so for the last few years.

During this time, I’ve had the honour of working with some amazing creatives, clients, suits and collaborators on some really great projects. To everyone who has helped me and supported me on this journey, I’d like to say thanks to you as well.

Rather than blabbing on too much, I thought I might let some talented folks do it for me. No contributors were bribed in the collection of these quotes.

 
Simon approaches each brief with the wisdom of a senior writer and the tenacity of a junior. He goes about his work with deep inquiry, constructive collaboration and great care.
— Liz Hammod (Rare CD)
Whether it’s a national campaign or a social post, Simon is incredibly passionate about every project he takes on. He constantly pushes himself to unlock deeper ideas and craft impactful lines.
— Rob Mead (Creative partner)
Simon’s highly effectual work was a catalyst to steer our brand in a fresh direction. It’s impacted our business in every aspect and our future is looking stronger for it.
— Bob Rogers (Client)
Simon took huge risks, and went above and beyond to land a job at Rare. It was worth it with Simon now established as one of Perth’s brightest young creative talents.
— Brett Wheeler (Rare ECD)