Through a child's eyes — Simon Mullins

Through a child’s eyes

Scitech

Our task was to convince parents to take their kids to Scitech. The problem was, parents still saw the same old place they went to when they were younger. To help them discover the true excitement of Scitech, we decided to let them experience it through a child’s eyes using GoPros, lapel mics and 20 little creative directors. And in doing so, we showed parents a world that their eyes couldn’t see.

Credits

Agency - Rare
Creative Director - Liz Hammond
Copywriter - Simon Mullins
Art Director - Rob Mead
Agency Producer - Chloe Jayne-Briffa
Designer - Taylor Evans
Account Director - Georgie Frampton
Senior Account Executive - Imogen Butcher

Production Partners - Jungle Creative, MDS Audio
Director & Editor - Daniel Oreskovich
Sound Designer & Composer - Tim Count

Stills Photographer - Luke Carter Wilton

Client - Scitech
Client - Lina Rudinskaite, Lisa Larsen-Henry

Media - Hearts & Science
Head of Hearts & Science WA - Joe Purdy
Senior Account Executive - Graycen Hannan