Ready For Take-Off

Transperth

Our brief was to launch the highly-anticipated Airport Line in style. So we took inspiration from the golden age of flying and brought all the glitz and glamour of 1960s air travel to Transperth - epic slow motion, starry-eyed passengers, aviators and all - backed by an original composed track recorded live with a big band.

 

Credits

Agency - Rare
Executive Creative Director - Brett Wheeler
Creative Director - Liz Hammond
Creative Team - Simon Mullins, Rob Mead
Client Services Director - Simon Stewart
Account Director - Chanel Hardcastle
Senior Account Executive - Teigan Woollard
Account Executive - Alex Ventouras
Agency Radio Producer - Chloe Jayne-Briffa

Production Company - Sandbox
Director - Richard Vilensky
Senior Producer - Hollie Gibson
Senior Producer - Maria Amatulli
Senior Producer - Kelly Marie Miller
1st AD - John Fairhead
2nd AD - Kiran Wilson
Runner - Bailey Hamilton
Production Assistants - Madison Armstrong, Jack Gilmour
Cinematographer - Michael McDermott
1st AC - Arthur Bienkowski
2nd AC - Erin Guy
Still Photographer - Chantel Concei
Photo Assistant - Chi Hang Ho
Gaffer - Dan Spriggs
Best Boy Electric - Arif Defty-Rashid, Nick Valentini, Craig Irwin
Key Grip - Greg Stirling
Best Boy Grip - Jack Rooney, Eugene Stewart
Art Department - Katelyn Collins, Amberley Mataray
Wardrobe Styling - Sally Phipps, Amy Rae-Bennet, Arabella Gunning
Hair & Make Up - Kate Farmer, Tenille Flintoff
Casting Director - Megan Carpenter

Sound Studio - Soundbyte
Sound Designer - Brad Habib
Producer & Music Coordinator - Holly Miller
Composer - Robert Woods

Media Planning - Hearts & Science WA
Head of Hearts & Science WA - Joe Purdy
Digital Director - Daniel Fletcher
Senior Account Executive - Graycen Hannan

Media Buying - Initiative
Direct Client Manager - Karen Bowler
Manager, Addressable Activation - Ryan O’Connell
Digital Performance Manager - Sofia Magro

Client - Transperth
Client Marketing Manager - Charlotte Hayes
Client Marketing Coordinator - Sophie Oliver
Client Project Officer - Bethany Sawyer