Reading can take you anywhere

Department of Education

The Premier’s Reading Challenge was returning in WA after an eight year hiatus. Our task was to encourage a generation of kids who’ve grown up with iPads, TikTok and reality TV to pick up a book instead. We created a radio campaign that brought the magic of books to life.

Credits

Agency - Rare
Creative Director - Liz Hammond
Creative Team - Simon Mullins, Jess Marshall
Agency Producer - Damien Del Borello
Group Account Director - Simon Stewart
Account Director - Chanel Hardcastle
Account Coordinator- Alex Ventouras

Sound Studio - Soundbyte
Sound Designer - Brad Habib
Sound Studio Producer - Holly Miller

Client - DOE