Pubs need kegs

WA Brewers Association

Local breweries spend around $1 million every year replacing stolen kegs. The WA Brewers Association wanted to raise awareness of this issue and capture the attention of a preoccupied (and moderately intoxicated) audience on a shoestring budget. So we created a quirky and eye-catching campaign that raised a simple question: “What would happen if pubs didn’t have kegs?”