Got 15 minutes to burn

DFES

After years of emotive shock-based advertising, most Western Australians
still didn’t have a bushfire plan. To break through this apathy, we took a
drastically different approach and found ways to reach people when they
had nothing better to do.

 

Hold Music

Press

Radio

Social

Train station

Credits

Agency - Rare
Creative Director - Liz Hammond
Copywriter - Simon Mullins
Art Director - Rob Mead