Distraction Is Never Funny Around Buses

Transperth

We needed to make disinterested teenagers realise how dangerous distraction around buses could be. So we used the thing that was distracting them to deliver our safety message, with a series of social videos designed to look like the type of content they enjoy watching. Each video came to the same shocking conclusion, showing them the danger of distraction firsthand.

 

Credits

Agency - Rare
Creative Director - Liz Hammond
Creative Team - Simon Mullins, Rob Mead
Agency Producer - Shannon Hicks
Group Account Director - Simon Stewart
Senior Account Manager - Hailee Hanlon
Senior Media Director - Cam Biseley
Senior Media Specialist - Bradley Scott

Production Company - Open Spaces
Producer - Béatrice Masia
DOP - Patrick O’Sullivan

Photographer - Chantel Concei

Sound Studio - Cue Sound
Sound Engineer - Mike Fragemoni
Sound Engineer - Daniel Johnston

Post Production - The Office of John Cheese
Edit & Visual Effects - James Hawkes

Media - Reprise Digital
Digital Executive - Jacqueline Hayes

Client - Transperth
Client Marketing Manager - Charlotte Hayes
Client Project Officer - Bethany Sawyer