Distraction Is Never Funny Around Buses
Transperth
We needed to make disinterested teenagers realise how dangerous distraction around buses could be. So we used the thing that was distracting them to deliver our safety message, with a series of social videos designed to look like the type of content they enjoy watching. Each video came to the same shocking conclusion, showing them the danger of distraction firsthand.
Credits
Agency - Rare
Creative Director - Liz Hammond
Creative Team - Simon Mullins, Rob Mead
Agency Producer - Shannon Hicks
Group Account Director - Simon Stewart
Senior Account Manager - Hailee Hanlon
Senior Media Director - Cam Biseley
Senior Media Specialist - Bradley Scott
Production Company - Open Spaces
Producer - Béatrice Masia
DOP - Patrick O’Sullivan
Photographer - Chantel Concei
Sound Studio - Cue Sound
Sound Engineer - Mike Fragemoni
Sound Engineer - Daniel Johnston
Post Production - The Office of John Cheese
Edit & Visual Effects - James Hawkes
Media - Reprise Digital
Digital Executive - Jacqueline Hayes
Client - Transperth
Client Marketing Manager - Charlotte Hayes
Client Project Officer - Bethany Sawyer